Web formats

Format Development

Of course, it all starts with a unique idea, which we expand with a passion and an intuitive feel for what works. We’re also focused on the question of how the audience receives the format and how it can achieve the widest reach. Whatever platform we publish on – whether YouTube, Facebook, Arte, Instagram, Snapchat, or a mixture – we refine and roll out a suitable strategy.


Format development

Web videos and web series

Contacts with audience-building hosts

Casting, talent scouting

Crossmedia storytelling

Strategies for activation and reach

Multipliers and influences

Community management

Current projects


Political format for funk

produced for

follow me.reports

YouTube channel

produced for


funk launches second season of "follow me.reports"

When is a job a dream job, and why? That's what YouTuber Jodie Calussi wants to find out, starting on Wednesday, 21st June, 2017, at 1 pm, in the second season of the funk documentary series "follow me.reports" on the eponymous YouTube channel.

For follow me.reports on YouTube: click here.

June 21st, 2017

Labo M at the Funk hack day

On the weekend of 8th/9th April, Funk’s second hackathon took place under the motto "Hack day for democracy", and Labo M was there. For 24 hours we worked on formats intended to stimulate democratic debate and aid the formulation of critical opinions.

April 11th, 2017

“In an interactive format, each viewer choses how to take in the experience, but there’s always just one story: the one we tell.”