Web formats

Format Development

Of course, it all starts with a unique idea, which we expand with a passion and an intuitive feel for what works. We’re also focused on the question of how the audience receives the format and how it can achieve the widest reach. Whatever platform we publish on – whether YouTube, Facebook, Arte, Instagram, Snapchat, or a mixture – we refine and roll out a suitable strategy.


Format development

Web videos and web series

Contacts with audience-building hosts

Casting, talent scouting

Crossmedia storytelling

Strategies for activation and reach

Multipliers and influences

Community management

Current projects

Produziert für

Produziert für


My First Time

Europe - easily explained! In the new ZDF series "My First Time", first-time voters and top politicians come together to discuss the issues of the day. It will be uploaded to the web first - highlights from the two episodes have been specially tailored for the Internet!

A playlist of the six YouTube videos can be found here: https://www.youtube.com/playlist

May 6th, 2019

Deutschland 3000

Woohoo! Deutschland3000 is also available on Instagram and as a podcast! "Deutschland3000 - a good hour with Eva Schulz" runs Wednesdays at 10 pm on (almost) all youth programs of the ARD. It can also be found throughout the Internet as a podcast. We're very pleased!

April 25th, 2019

“In an interactive format, each viewer choses how to take in the experience, but there’s always just one story: the one we tell.”