Thanks to Virtual Reality (VR), viewers are immersed in a virtual world to be discovered first hand. It is always an extraordinary and intense experience charged with emotions. This unique audience exposure could be used in transmitting knowledge and information. Labo M uses VR to invent a new genre of discovery programming.
360° film production
Mixed Reality (MR) and Augmented Reality (AR)
What’s VR ?
Virtual Reality (VR) transports the viewer into a virtual world filmmed in 360 degrees, or recreated with three dimensional visual and sound effects. The viewer is no longer outside of the screen: VR places the viewer directly at the centre of the action. VR is now accessible to everyone thanks to numerous VR immersive technologies: smartphones, cardboards, VR headsets, video game consoles, interactive installations, to name a few. Each project is matched with a custom-made VR solution.
Two production aspects differentiate a VR project from a classical AV programming: writing (including viewers in the story and selecting the adequate technical solution according to the narrative), and post-production (using stitching, notably the assembly of images from various camera angles, and spatial sound design - a decisive factor regarding the quality of the immersive experience).
VR distribution channels are as numerous as VR devices. YouTube has created a specialised portal, Oculus stores, Google and Apple offer platforms to download VR applications, Sony released its PlayStation VR, etc. For VR projects produced for the general public there are also plenty of low-cost headsets (Cardboard, Samsung Gear VR, Zeiss VR One, Daydream…). For high-quality VR installations, Oculus and HTC Vive provide the most engaging experience.
Most VR projects bring the image to the fore, effectively neglecting the value of the sound. An immersive experience is only complete when the sound is adequately immersive. Registration of binaural sounds and the synthesis of binaural spatilisation incentivise the viewers to look around their VR environment. The recording technique is based on reproducing the physiological characteristics of hearing including hearing patterns. During the recording process, the audio is captured thanks to microphones placed in the ears of a dummy.
A smartphone’s enough to have a memorable VR experience, thanks to sensors and additional built-in equipment (i.e. gyroscopes, geolocation, and cameras). In large cities like Paris, seven out of ten people use smartphones facilitating the accessibility of VR to a wide audience.
Grand Châtelet VR at Innovatives 2017 in Marseille
May 24th, 2017
VR film "Factory of the Aircraft Giants" on ARTE 360
April 10th, 2017