Virtual Reality


Thanks to Virtual Reality (VR), viewers are immersed in a virtual world to be discovered first hand. It is always an extraordinary and intense experience charged with emotions. This unique audience exposure could be used in transmitting knowledge and information. Labo M uses VR to invent a new genre of discovery programming.




360° film production

Immersive applications

Mixed Reality (MR) and Augmented Reality (AR)

3D reconstructions

Spatial sound

Immersive storytelling

Current projects

produced for

Grand Châtelet

Immersive VR documentary


Plietsch in 360°

360° film

produced for

What’s VR ?

Virtual Reality (VR) transports the viewer into a virtual world filmmed in 360 degrees, or recreated with three dimensional visual and sound effects. The viewer is no longer outside of the screen: VR places the viewer directly at the centre of the action. VR is now accessible to everyone thanks to numerous VR immersive technologies: smartphones, cardboards, VR headsets, video game consoles, interactive installations, to name a few. Each project is matched with a custom-made VR solution.

VR production

Two production aspects differentiate a VR project from a classical AV programming: writing (including viewers in the story and selecting the adequate technical solution according to the narrative), and post-production (using stitching, notably the assembly of images from various camera angles, and spatial sound design - a decisive factor regarding the quality of the immersive experience).

VR distribution

VR distribution channels are as numerous as VR devices. YouTube has created a specialised portal, Oculus stores, Google and Apple offer platforms to download VR applications, Sony released its PlayStation VR, etc. For VR projects produced for the general public there are also plenty of low-cost headsets (Cardboard, Samsung Gear VR, Zeiss VR One, Daydream…). For high-quality VR installations, Oculus and HTC Vive provide the most engaging experience.

VR sound

Most VR projects bring the image to the fore, effectively neglecting the value of the sound. An immersive experience is only complete when the sound is adequately immersive. Registration of binaural sounds and the synthesis of binaural spatilisation incentivise the viewers to look around their VR environment. The recording technique is based on reproducing the physiological characteristics of hearing including hearing patterns. During the recording process, the audio is captured thanks to microphones placed in the ears of a dummy.

VR today

A smartphone’s enough to have a memorable VR experience, thanks to sensors and additional built-in equipment (i.e. gyroscopes, geolocation, and cameras). In large cities like Paris, seven out of ten people use smartphones facilitating the accessibility of VR to a wide audience.

VR News

Grand Châtelet VR at Innovatives 2017 in Marseille

The VR app "Grand Châtelet" will be launched at Innovatives 2017, the trade fair for innovation in the service of science. This year the fair is being held in Marseille.

For further information: Grand Châtelet VR

May 24th, 2017

VR film "Factory of the Aircraft Giants" on ARTE 360

The film is now available on ARTE360: the VR app ARTE360.

April 10th, 2017

"Feelings and images are the most beautiful medium for reaching deep inside us.”

Dörthe Eickelberg